Nation branding and your Bogota real estate investment.

I love Colombia.  And so do thousands of other foreign retirees, investors and multi-national corporations that have chosen to call this beautiful country home. Colombia has been blessed with some of the world’s most beautiful beaches, rain forests and snow-capped peaks. Colombia is home to some of the world’s most beautiful and friendly people and it’s cities and cultural centers rival any country in Latin America. Yet the number of tourists with no family connection to Colombia remains extremely low.

The fact is, Colombia has an image problem throughout much of the world.  And, although much of  this image may have been well deserved 15 years ago, Colombia has transformed itself from a country held hostage by narco-traffickers and a violent civil war to a stable, safe and flourishing country and one of the United States’ biggest allies in the fight against the cocaine trade and left-wing extremism in Latin America.

The Colombian government realizes the important role that image plays in relations to tourism and has embarked on an agressive campaign to change the way foreigners see Colombia.  Here is an excerpt of an interesting article written by a site dedicated to the subject of nation re-branding.

ReBranding Colombia